Chinese tea culture to commercial enterprises from the agricultural civilization Xiongqi Way

Completely to the traditional tea culture to answer, yet. "70 000 no match for China, a British Lipton tea factory," media reports to the doldrums of the Chinese tea industry, blow, brand missing a scourge of China's tea industry, meeting the "big shot" Tea Brand became the first of many enterprises seeking Chinese tea. Consequently, a re-packaging of the farming culture of the traditional tea culture, tea has become the brand's "Emperor New Clothes," Cha Cha corporate brand building is desperately advocating promotion of tea culture, tea culture and tea brand building is speculation.

 Everyone knows, this is not only not conducive to extreme speculation tea industry in the long run it is harmful. China, the world tea Yeda Guo, frustrating reality is: the heavy yoke of traditional tea culture led to "80" after nearly 70% do not like tea, "after 90" no Ai Hecha who is up to 95%; 10 after and then five years later, China's tea will be a living fossil for human studies ... ... the traditional tea culture, the soul of the brand of tea in China enterprises to upgrade the operating mode of the times, the original good used set of methods, not entrepreneurs are not trying hard enough, nor is it they are not smart, the environment changed, but the change is carried out slowly, even imperceptibly. .


 Market conditions changed, the 70 000 enterprises were deeply tea, Chinese tea brand heritage to the history and future, from the "marginal" to "mainstream" and do nothing. The author believes that 70,000 Chinese tea break through the way enterprises can be achieved in stages two steps: the first stage, the traditional Chinese tea culture to retain the contents of flash, in the tea into the more modern elements fit modern consumer lifestyle, to achieve "competitive prices", the tea culture and modern lifestyle combined into a new era of people proud of consumer goods. The second stage, China's economic level of the higher level after with a powerful means to bring Chinese culture to the world, cultural first, followed by business. Chinese culture to the world, and Chinese tea culture will be able to output values, and make the world recognize our behavior, the Chinese tea brand will naturally go to the world, conquering the world.

 Enterprises of Chinese tea, Chinese tea brands in the world based on wants to complete a difficult task, that is, the output values of the output inexpensive tea alone can not conquer the world. Therefore, we must take the time to study the output values can be what it should return to the "core values of tea culture in the end is what? Can give tea cultural values that can be operational, measurable standards" up. The values and insist on the back is a belief. We can output values to make the world recognize our tea culture Chinese tea enterprise is an urgent need to solve a problem. Although Confucius Institute in recent years the rise in the world, but this prosperity is formed by subsidies, subsidies that we can for how long? In addition, the Confucius Institute of the Chinese economy, Chinese enterprises can play what role? Is to promote Chinese, or promote the Chinese culture? the Chinese culture and civilization and how to integrate modern business? Confucius Institute prosperity, and our business have also followed the boom? how to integrate culture and commerce? the same as South Korea's TV drama, and cultural advance, Business rear, first to sell ideas, and then sell the product. Their art of film and television drama is not an isolated plane, but rather with the commercial and economic integration.

 Chinese tea industry Xiongqi, at least for the moment, is not entirely the answer to the traditional tea culture to the time! Looking

 future trends in consumption of tea Tea has a natural, health and other characteristics have been favored by the world in recent years, China's tea industry has made remarkable achievements in each of 10 tons and 10 billion Sell Scale expansion. The following is the author combines the analysis of the tea industry experts tea consumption trends on the future outlook.

 1. Has formed regional and tea drinking culture in the crowd, the same drinking habits, tea consumption will increasingly high grade;

 2. Have developed a drinking habit of people will according to his own health needs, choose different varieties of tea, will not be used where the circles and deep-rooted constraints;

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